ECO-Style Student Association (ESSA)

I am honored to announce that this past week ESSA has become an official student group at the University of Alberta! ALES 204, you are one of the first people to find out! We are slowly moving forward in promoting the group and thanks to my professor, Dr. Jessica Laccetti, she has helped me along this process through the lectures in this class believe it or not! Dr. Laccetti has given me many resources and motivated me to sign up on different sources of social media such as create a facebook page for the group, sign up for twitter, blogger.com, and flicker to promote the group through different forms as well as suggesting ways to keep our ideas and material safe through things like Creative Common. CC was introduced at a very convenient time the other day because as our first project for ECO-Style Student Association we did a photoshoot for an upcoming event we are hosting at the University of Alberta. With our photos, ESSA is planning to post them publicly on our facebook page and actually make them into advertisements (through posters and electronically) to post them around campus. Therefore, I suggested to the parties involved and my own group to use CC for easy and free copyright!

Here is a link to my flicker slide show of pictures from our lovely photoshoot:

 http://www.flickr.com/photos/71497095@N03/sets/72157628301742845/show/

Props to our beautiful student models that were able to get up at 6AM and shoot for the sunrise! It was a perfect morning :)

Okay now to inform everyone a little more what ESSA is all about!

Description:

ECO-Style Student Association (ESSA) is a student group at the University of Alberta that promotes fashion sustainability on campus and to the wider Edmonton community. Our goal is to encourage students on campus to engage in sustainability through different areas in fashion.

We are trying to peruse a different way of living among the community; green living through fashion; opposing fast fashion and mass production; a movement called thrifters.



Thrifters: an individual who religiously shops at Thrift Stores looking for bargains and often scores amazing deals. Often dedicated to recycling and reuse of products to keep our planet "greener". - Urban dictionary

http://www.urbandictionary.com/define.php?term=Thrifter


What is ECO-Style?
Environmentally friendly fibres, re-use of old clothing and accessories, manipulating old fabrics and garments into new creations, donating unwanted clothing to thrift stores and charities, & purchasing vintage clothing.

Other words for ECO-Style:
Refashion, trashion, eco-fashion, sustainable style, upcycling, green fashion.


Partnerships:
ESSA, Human Ecology Student Association (HESA), and The Office of sustainability works together and is passionately involved in keeping our campus green. More information about the Office of Sustainability can be found @ http://www.sustainability.ualberta.ca/. More information about HESA can be found @ http://hesa-edm.blogspot.com/.

ESSA is constructed by students from the Human Ecology program (majoring in textiles and clothing) that specifically focuses on reusing and upcycling fashion.

Activities we are involved in:
-swapping clothing: bring in your old clothing and swap with someone else!
-donations of unwanted garments to Goodwill
-workshop on how to make simple things out of old garments and accessories
-vendors in Students Union Building (SUB) selling vintage clothing
-photoshoot relating to sustainable wear
-fashion shows on campus featuring re-used fashion

AND FINALLY ESSA is excited to announce our first major event: Rethink. Refashion. Reborn. fashion show featuring ECO-Style Student Association (ESSA), The Office of Sustainability, & Goodwill Clothing Alberta Industries happening on November 24th on SUBstage at the University of Alberta from 12:15-1:00 pm! Mark it in your calendars and come see the meaning of thrifters :)